Email is a really great marketing tool. You get great reach with minimal effort (it just takes a click of a button to send out an email to large lists!), it’s a super affordable marketing tool, and you’re communicating directly to a targeted audience. ...
When starting a business getting customers buying your products or using your services is great but being able to keep this customer is even better! Building trust with a customer is the first step In how to retain customers, no one will be friends with someone...
When selling a service or product it is important to know how the customer felt about the process because if you don’t know whether they are satisfied or unsatisfied then you will not know if they are coming back to your business or what they will say. How To...
A huge amount of focus is given to the visual aspects of creating a brand, which is great. But what is regularly forgotten about and can be equally as valuable is your brand voice. Read on to find out more. What is a brand voice?A brand voice represents the...
Do you want to stand out in your market or industry? If you do, then you need to have a strong USP that is relevant to your target audience and is capable of building a closer relationship with them. First of all, what is a USP? USP stands for Unique Selling...
Marketing first started off being traditional by using newspapers, magazines, tv and radio advertisements etc. from traditional it evolved into digital marketing where the advertisement/promotions were moved to online by using digital channels. History Of Digital...
So, you’ve heard so much about the wonderful world of digital advertising, but now you’re left feeling unsure about whether you should go with Social Media Ads, Google Ads, or both? Or maybe you’re even looking into something different altogether (e.g. LinkedIn...
We know there is nothing worse than doing everything right with your business, only to see your competition continue to grow while your company remains stagnant. Fortunately, by undertaking a competitor analysis, you can better understand your strengths and...
As we enter our second month of 2023, it is important to keep in mind the trends that are expected to take over the web world throughout the remainder of the year. Why? A trend can look back at the past, inspire designers to find new ways of designing and can emerge...
So you’ve just launched your new website ready for business to start flying in then googled it and it hasn’t shown up? Don’t start stressing – we get questions on this a lot. Simply put, you just haven’t allowed enough time for Google to index your site. What...
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