As we enter our second month of 2023, it is important to keep in mind the trends that are expected to take over the web world throughout the remainder of the year. Why? A trend can look back at the past, inspire designers to find new ways of designing and can emerge alongside new technologies to build exciting experiences for users. 

Why should you pay attention to trends? To find inspiration and make sites for your clients that stay current and connect with your audiences!

A small spoiler alert – the standout theme is the shift towards more immersive experiences working to enhance everyday life (by making it more engaging or satisfying) via technology. A good example of this is the Metaverse (Facebook/Instagram) and how they are increasing the incorporation/use of avatars online in order to keep up with audiences engaging so often through virtual worlds and games. Read on to learn about some more web design trends expected for 2023… 

1. Nostalgia and the Y2K aesthetic

This year, we expect to see the Y2K aesthetic continue to grow in popularity and therefore, be much more prominent online. What is it exactly? Simply put, it is bringing back the early 2000’s style/fads. Things like halter tops, claw clips or a miniskirt and Uggs are making a comeback!

So how does this affect the online world? With Y2K trending, we anticipate more designers taking inspiration from fonts and text layouts of the era. These are often less minimal and often use dense/mixed fonts to create an eye-catching design. A classic Y2K website will include lots of white space, small image icons and a whole lot of Arial or Verdana. We also predict unique cursors to make a comeback in 2023 so get used to seeing your cursor become a cat or smiley face while exploring different websites! 😂

2. Custom typefaces 

As text-based website designs have taken over in recent years, we’re anticipating the rise of custom fonts and hand-created lettering as the next trend for 2023. We’ve seen more designers creating typefaces for personal or client projects as a way to stand out and we don’t predict there to be any specific designs or styles that will dominate. 

You can approach this trend a few different ways, depending on the effect you’re trying to create and your level of experience with illustration and lettering techniques. 

3. Shareable frameworks

As creators are sharing resources and techniques as a way to build community, grow their reputation and make the web an overall better place – expect to see an explosion in shareable frameworks moving into 2023. Many web creators are already sharing their sites as cloneable templates as they care more about making social media an accessible place rather than just telling people to build accessibility. 

4. Illustrations with dimensionality 

With the rise of the metaverse, illustrations that mimic the virtual world are quickly coming into fashion. Due to this, we are predicting 3D illustrations to be much more prominent in web design throughout 2023. This helps to add dimensionality in a more immersive way and grasps the audience’s attention easily with animations or full-page effects. Don’t stress though, you don’t need to be a 3D illustrator to take advantage of this trend. We predict a lot more designers creating pre-built 3D libraries that you can use to add visual interest to your website. 

5. Collaboration

Working from home and hybrid working environments have become the new norm since the start of the COVID-19 pandemic. Given this, digital tools that enable remote collaboration or features that incorporate explicit collaborative support, are not just popular, they are now essential. We predict that we will continue to see the trend of adding built-in collaborative features to digital tools continue to grow. An example of this is Adobe announcing in September of 2022, that it would be acquiring the popular design collaboration tool Figma, a company known for its collaborative features such as design systems that keep shared assets in one place.

6. Lightweight, more efficient websites

Both visually and on the back end, websites that are light, quick, and optimized for the user will become much more common in 2023. Users hate to wait (including us!). Having a lightweight website, ensures users get what they need and enjoy accessing your website. In order to make the most of this trend, make sure you are aware of how data-heavy the media files on your site are.

7. More intentional use of notifications

Historically, companies have used mobile notifications as a sales tool as they have the power to prompt consumers to buy, whether it’s alerting them of sales, something to purchase or even a new feature. We predict that in 2023, more apps and websites will incorporate notifications to connect with their users and in particular, provide useful information in a creative way. Twitter has even added notifications to its app to remind users to include ‘alt text’ when they add images for accessibility. This shows a strong signal that we are likely to see even more features like this rolling out over 2023. 

 

All in all, 2023 is the year of user engagement. The web is an interactive place and has been for a long time. We now have the technology to empower web users to participate in shaping their own experience of the web, not just in the metaverse but also in small and meaningful parts of their daily internet use. In 2023, you should focus on building engagement in your site to keep up with the above trends.

We know it’s a lot to take in and wrap your head around. If you wish to get on top of any of the trends we touched on throughout this blog but are unsure as to how don’t hesitate to contact us – we are always here to help!