Email is a really great marketing tool. You get great reach with minimal effort (it just takes a click of a button to send out an email to large lists!), it’s a super affordable marketing tool, and you’re communicating directly to a targeted audience.


Account Set Up

The first step you need to take is to have your own email account or an email account you can use. It is important to make sure you have the correct email of who you are emailing and to have your email system set up to ensure any audiences you email are subscribed to your newsletter.

The first place to start with email marketing is getting an account set up and starting to collect emails. There are a HEAP of options for email platforms, our favourites are Klaviyo, Mailchimp and Mailerlite. These platforms are great as they have a heap of functionality within them, and make sending on-brand emails super easy.


The Subject

The first step to creating an email  is to add a subject. In most cases if you send an email without a subject, it can automatically be sent to junk or deleted emails depending on how recipients have their inbox set up. 

Recipients who receive numerous emails everyday rely on a subject line to open the email or they will ignore it and delete it.

The subject has to be related to the email that you are sending. If you are sending emails the subject needs to be kept on brand. If you’re a fun brand make the subject funny, memes etc. Whereas if your brand is more professional, keep the tone simple and to the point. 


The Email Content

The next step is the content of the email. 

Firstly, you will need to greet the recipient. This can be done by saying “Hello (name)”, “Hi (name) or “Dear (name). If you do not know the name of the person whose email is meant to address the business name, if they do not have a business name and just don’t write their name, you can also say” “Hi there”. Most email platforms have an automated function however where it will input the recipient’s name in for you. 

Next is structuring the content. 

This will depend on things such as what the emails are about, e.g., if mostly a product focus, the email then will be majority of its product features with minimal text, whereas if it’s about a company update it will most likely be text. 

The third step after writing the content is to edit, you want to make sure that your email makes sense and has no typos. Adding exclamation marks is okay but do not over do this because it may come out as angry or rude. If there is content that needs to be printed, signed or even content with more information (like a policy/guideline) then it is best to add these as a PDF.

It is important that it flows well and aligns with the brand voice, it’s always a good idea to have a second set of eyes to look over it. 

At the bottom of the email it’s important that you have footer content which would have links to socials/websites, unsubscribe option, business address and copyright.  


By following these steps that are mentioned above they will help you write an effective email that readers/subscribers will enjoy.