Shopify website redesign
Hazel May shopify website redesign
A Modern, Community-Led Shopify Refresh for New Zealand’s Favorite Everyday Wear
We transformed Hazel May’s outdated Shopify store into a sleek, high-converting digital storefront designed to showcase their premium New Zealand-made everyday wear. By placing authentic customer reviews, fit feedback, and social proof at the heart of the design, we built a seamless shopping experience that celebrates their loyal community and drives confident purchases.
The brief
A brand refresh that puts customer love front and center
Hazel May had been growing a loyal following for years with their premium, New Zealand-made everyday wear. But while their clothes were timeless, their original website was showing its age. The old design felt outdated, disconnected from the quality of their garments, and completely hid the brand’s biggest strength: an incredible, passionate customer community.
They came to us with a clear goal: overhaul their Shopify store to better reflect their growth, highlight the authentic social proof driving their brand, and create a frictionless shopping experience that turns first-time visitors into lifelong fans.
Client goals
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Modernise the Brand Aesthetic: Replace the outdated front-end design with a clean, high-end look that matches the quality of their New Zealand-made clothing and fabric prints.
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Elevate Social Proof & Community: Put genuine customer feedback, fit testimonials, and reviews front and center on the homepage and product pages to build instant trust.
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Streamline the Path to Purchase: Clean up navigation, improve size guides, and refine calls-to-action to eliminate friction from discovery to checkout.
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Maintain Familiar Backend Systems: Preserve the existing Shopify engine and backend setup that the Hazel May team was already comfortable operating.
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Drive Higher Conversions: Turn first-time visitors into confident buyers and scale the brand by converting word-of-mouth momentum into measurable online sales.
What we built
Custom Shopify redesign; social-first, seamless, and high-converting
We overhauled Hazel May’s front-end on Shopify, preserving the backend systems their team knew while transforming how customers experience the brand. Here’s what we delivered:
Social-Led Product Pages
Integrated genuine reviews, customer fit feedback, and social proof directly onto product pages so shoppers can buy with complete confidence.
Elevated Brand Aesthetic
A clean, contemporary front-end design that strips away legacy clutter and lets their unique fabric prints and New Zealand-made heritage shine.
Mobile-Optimised Shopping Journey
Fully responsive layout designed for effortless mobile browsing, making it seamless for community members to shop on the go.
Simplified Navigation & Size Guides
Streamlined site menus paired with clear, accurate size guides to help visitors find their fit quickly and reduce purchase hesitation.
Frictionless Checkout Flow
Optimised calls-to-action and a refined Shopify checkout process mapped out to maximise conversions and minimise abandoned carts.
Built for Fast Merchandising
Intuitive backend setup that allows the Hazel May team to easily update collections, add new prints, and manage inventory without technical friction.
Site gallery
A look around at the finished site
Every page was designed with purpose; clean layouts, clear calls to action, and a look that reflects the quality of their work.
“Absolutely love the new website Tayla has created, it’s everything I was hoping for and more. Easy to navigate and use. Had lots of great compliments already on it! Can’t recommend them enough!”
