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tailshot polo shopify website build

Tailshot Polo was born from the desire to bring the best brands and equipment to one location for women who play the sport of polo.  For this website, we needed to create something that had great search functionality, allowed for listings of polo holidays and camps, and had a strong focus on empowering women.

Project & Company Details

Tailshot Polo sell tough, hard-wearing, beautifully crafted polo equipment just for women who play the sport of kings – it is their specialty.  The idea began with the notion that spending hours trolling through websites to find the best gloves in the right size, a totally compliant and gorgeous looking helmet, the most protective and comfortable mouth guards, best fitting options for whites – should not be so hard.  We made sure the search functionaility was superior to allow easy browsing for customers looking for specific items. 

The Outcome

The Tailshot Polo website has a variety of technical functions that we had to work through, including currency exchange, an interactive map for Polo Holidays and Training Camps, and had a custom product that allowed customers to select multiple different elements.

The design has a strong focus on powerful women, which is portrayed primarily through the imagery used and the copy that was written.