The Truth about Boosted Posts vs. Full Ad Campaigns
We get it...boosting a post feels easy. One tap of the "Promote" button, pick a budget, and boom, instant visibility, right? Not quite. While boosted posts look like a quick win, there are a few things going on behind the scents that make them a lot less powerful (and...
How Showcase Jewellers Te Awamutu Used RBP Funding to Spark Serious Digital Growth
Let’s talk about what happens when a local business leans into the power of digital, and gets the right support to do it well. Kirsty from Showcase Jewellers Te Awamutu knows a thing or two about beautiful jewellery- but when it came to digital marketing, she wanted...
Instagram March 2025 Update: New Grid and Insights Changes
Trying to keep up with Instagram updates can feel like a never ending game of cat and mouse. But don’t worry, we’ve got you covered! We’ve done all the hard work and pulled together a list of Instagram’s latest updates so you can stay ahead of the game.Horizontal is...
Launching a New Website? Here’s What to Expect on Google Search
Launching a brand-new website is always an exciting moment! Whether you're starting a new business or refreshing an existing one, it’s a huge step forward. However, when it comes to Google Search, there are a few things to keep in mind before any concerns arise. To...
Should you use Google ads?
What is google my business? Google my business helps businesses manage their online presence; both in the google search results, and in google maps. You know when you go to Google and search a local business and you get a result from google, showing business...
EMAIL MARKETING: WHY PERSONALISATION MATTERS
In today’s fast-paced digital world, consumers expect more than just generic messages in their inboxes. Personalisation in email marketing isn’t just a nice-to-have; it’s a must. Customers want emails that feel personal and relevant to their needs. We all know how...
What is SEO and How Will it Benefit Your Business
You may be wondering, what is SEO? SEO is search engine optimization. It is an extremely powerful tool of digital marketing. It is the organic visibility that helps to increase website traffic, online visibility, and conversions. Increasing the visibility of...
Which Website Platform Is Best For You?
Choosing the right platform for your business website is a crucial decision that can significantly impact your online presence and success. With so many options available, it’s easy to feel overwhelmed. To help you determine which one is best suited for your business...
Top Digital Marketing Tools Every Small Business Should Know About (Canva, Meta Business Suite, Google Ads, Capcut, ChatGPT)
There are plenty of useful tools in the digital field and it can be difficult to know which ones will be the most effective for your business activities. Below are the must-have digital marketing tools that we think every small business should know about. Canva Canva...
How Often Should You be Posting on Your Socials?
How Often You Should be Posting on Your Socials? Do you ever find yourself wondering if you are posting enough, or too much on your social media? Well, the average amount of posts you should be sharing a week can vary between posts and stories. Aiming to post 3-5...
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