My Raw Pet – Shopify Website
The My Raw Pet team had originally teamed up with another company to build their website and launch the business, but things didn’t quite go to plan. The website platform just wasn’t right for their business and from the get-go, the site had issues. It wasn’t functioning the way they needed it to, and their customers weren’t getting the experience they had envisioned.
Worse still, every small change was costly. Eventually, they hit a fork in the road: keep throwing good money after bad, or pull the pin and start fresh. They chose the fresh start – and we’re so glad they reached out to us at Daisy Digital.
Project & Company Details
My Raw Pet is a New Zealand based pet nutrition company founded and led by founder Rachelle Tapara, a certified animal nutritionist. Operating from a small-batch facility in Oakura, Taranaki, they deliver vacuum‑packed, pre‑portioned raw meals made from locally sourced New Zealand beef, lamb, fish, or chicken. Their meals are designed to be “mess‑free, stress‑free” – ready to defrost and serve, with no prep required and nutrition fully balanced by design.
With ecommerce at the heart of their business, they needed a platform that could keep pace with their growing pack of loyal customers. Shopify delivered exactly that – smoother shopping, easier inventory management, and better all-round performance (because a clunky checkout is nobody’s friend). Since launching the new Shopify site, they’ve seen a significant lift in sales – music to our ears!
The moral of the story? When something’s not working, don’t be afraid to pivot. Change can be the smartest move you make.
Testimonial
“Honestly we could not highly recommend Anna and Daisy digital enough for their design of our new website. The whole process was seamless, nothing that we suggested was ever a problem to implement and they were patient with us while we worked towards refining our end product. Not only does it look great, but it functions well for our customers and we have noticed a significant increase in orders since we launched. We are now on our second website build with Anna for another brand – and will continue to use for ongoing website builds and support”
– Rachelle Tapara ( director).
