There are plenty of useful tools in the digital field and it can be difficult to know which ones will be the most effective for your business activities. Below are the must-have digital marketing tools that we think every small business should know about.
Canva is a powerful online graphic design tool that lets you create eye-catching social media posts, stunning presentations, vibrant posters, and even sleek logos. Whether you’re starting from scratch or jazzing up a template, Canva’s easy-to-use features will make you look like a pro. And with its premium options, the creative possibilities are endless!
This platform allows you to create and manage Instagram and Facebook ads and provides useful insights that can optimise your marketing activities. This handy tool lets you schedule posts, stories, and ads, all while keeping tabs on your performance metrics. Plus, you can chat with customers and manage messages right from the app.
Google Ads is your go-to for promoting your business and driving traffic to your website. While setting up is free, you’ll only pay when your ads are clicked. Use targeted keywords to reach people actively searching for what you offer, and watch your visibility soar!
Capcut is another free-to-use creative platform, powered by AI. It allows users to edit videos and images and has a variety of templates to use that can enhance their market presence, connect with customers and drive sales growth. With a seamless TikTok integration, you can craft engaging content that tells your brand story and connects with your audience. Let Capcut help you create videos that drive sales and build buzz!
This free AI-Powered chatbot allows users to ask questions or steer conversations to create personalised responses. Small businesses can get the most out of their marketing activities by using this tool to generate social media content such as posts, blog posts and descriptions. Used correctly, it can also analyse data such as customer reviews and performance metrics which can interpret customer preferences and market trends.Â
It is important to note that Chat GTP should not be used to write all of your brand’s content. To reflect your brand’s voice and give it that personal touch, make sure to edit and reword any responses given. ChatGTP stores personal data, so be careful when entering any sensitive information!
Explore these digital marketing tools today and kickstart your businesses marketing goals.Â
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