Top 10 Ways to Market Your Business

Top 10 Ways to Market Your Business

Are you out of ideas for marketing, or need to rejig your memory of ways to market your business? Look no further, here are the top 10 ways to market your business. 

Email Marketing

Email marketing is a great tool to connect with customers who already know and trust you. It can also help to generate a great return on investment for your business. This is an affordable option, therefore businesses of any size can see the effectiveness of this tool. With the use of emailing platforms such as Mailchimp and Mailerlite, email marketing can be made easy and effective for you!

Social Ads

Social ads are shown through platforms like Facebook and Instagram. You are able to target people using demographics, interests, behaviors, and more! Using your own content such as videos, photos, and text, your ads will be shown in people’s normal feed, with ‘sponsored’ written in small text under the brand name.

Google Ads

The use of Google ads can have amazing results for your business. Did you know the first page on Google receives 95% of the clicks! This is why you want to ensure your business is showing up on this first page. Google Ads can be a complex tool to use, therefore it is best to have someone manage these for you, ensuring it is affordable and effective. You may also find that Google Ads will work very well alongside Social ads.

SEO

Search engine optimisation (SEO) will help improve businesses visibility during online searches. It is important that your business shows up on the first page of google, so that your potential customers can find you easily. An SEO audit will help generate website traffic, visibility, and conversions. 

Social Media Marketing 

Social media is the most affordable way of online marketing, and is a great way to develop relationships with your target customers! It is a great way to promote your business, advertising to your ideal customer using Facebook and Instagram. The use of social ads can also help to boost your effectiveness of social media marketing. 

Influencer Marketing

Influencer Marketing is a great way to create awareness of your business and products. Using influencers on social media to generate content and promote your business can have effective results. It is important to choose influencers who have a decent following, and align with your business and values.

Blog Posts 

Blogs posts are effective in inspiring and educating your existing and potential customers. As they are posted on your websites, this will also help improve the effectiveness of your SEO. Regular blog posts are a great way to bring traffic to your website and keep people engaged with your business. 

TikTok and Reels 

TikTok and Reels are a video form of marketing on social media. Looking at the demographics of your target market, there will often be one that will work more effectively for your business (although both can work well together). These short videos are a great way to reach a wide audience and have them engage and interact with your business. 

Hashtags

Hashtags are a clickable link that will take people to a page of other posts that have used the same hashtag. They are a super effective tool to use on social media as it will help with the visibility of your business. Hashtags can also become viral. Remember #Selfie? 

Outsourcing Your Marketing 

 Marketing can be time consuming, and often put on the back burner when things get busy. It is important to remember that marketing is super important for every business! If you are needing assistance with the marketing side of your business, either because it has become too time consuming or you would like to try or learn something new, maybe it’s time for you to begin outsourcing your marketing. Allowing you to get the best results for your business.