When starting a business getting customers buying your products or using your services is great but being able to keep this customer is even better! Building trust with a customer is the first step In how to retain customers, no one will be friends with someone...
A huge amount of focus is given to the visual aspects of creating a brand, which is great. But what is regularly forgotten about and can be equally as valuable is your brand voice. Read on to find out more. What is a brand voice?A brand voice represents the...
Do you want to stand out in your market or industry? If you do, then you need to have a strong USP that is relevant to your target audience and is capable of building a closer relationship with them. First of all, what is a USP? USP stands for Unique Selling...
