Ready to dive into the world of SEO but don’t know where to start?

It might sound a bit technical, but trust us, it’s not as scary as it seems. SEO, or Search Engine Optimisation, is all about making your website more visible to people who are searching for the services or products you offer.

Let’s break it down step-by-step.

Understanding Search Engines

First things first: how do search engines work?

Think of search engines like Google as huge libraries. When you search for something, Google scans its library (the internet) to find the most relevant information.

It uses complex algorithms to do this, but the basics are simple – the better your website matches what people are looking for, the higher it will rank in search results.

Keyword Research

Keywords are the words and phrases that people type into search engines.

Keyword Planning tools can help you discover which keywords are popular and relevant to your business. Try to choose keywords that have high search volume but aren’t too competitive.

On-Page SEO

On-page SEO is all about optimising the content and structure of your website to boost its visibility in search results. This includes optimising elements such as titles, headers, URLs, internal links, and images for better overall performance.

Content Creation

Creating high-quality content is key. Think blog posts, how-to guides, videos, and infographics. Focus on providing value to your audience by answering questions and solving problems.

Technical SEO

Technical SEO ensures that your website meets the necessary technical standards for search engines. This involves improving your site speed for a smoother user experience and ensuring your site is fully optimised for mobile devices.

Measuring and Analysing SEO Performance

Use tools like Google Analytics and Google Search Console to track performance metrics such as organic traffic, bounce rate, and keyword rankings. Use this data to refine your SEO strategies and keep improving.


SEO is an ongoing journey. Understanding and implementing these basics will improve your website’s visibility, attract visitors, and achieve your business goals.

Want to know more about Search Engine Optimisation?

You can check out our free SEO course or contact us to run an SEO Audit on your site so you know where to start.