Advertising
Meta Ads
Google Ads
How we helped a lifestyle hardware brand scale globally and secure a $1.6M+ revenue run rate
When you have a brilliant idea that turns into a product that solves a genuine problem for lifestyle farmers and lifestyle block owners, you have an open ended target market across the world. But moving into global spaces like the US, UK, and Australia is a whole different ball game as every country is so different and comes with its own challenges.
$1.6M+
Revenue run rate achieved
6.6x
Social ROAS (2026 YTD)
5.5x
Google ROAS (2026 YTD)
3
International markets
01 – The challenge
A brilliant product, a stalled strategy
When this brand first partnered with us in January 2024, they planned to move into the digital marketing world but were struggling with direction. They had an incredible product, but their international ad accounts needed a complete restructure. Spending money on ads is easy; making sure that spend actually turns into profitable, consistent international sales without just burning through your budget is where it gets tricky.
“They were hitting a plateau. Cold audiences in completely different hemispheres. They needed a team to step in, take the guesswork out of their marketing, and build a plan that would actually scale.”
The challenge wasn’t budget, it was structure. Fragmented retargeting pools, no clear separation between awareness and purchase campaigns, and no phase-based expansion strategy. We had to rebuild from the ground up.
02 – Our approach
Phase-by-phase, market-by-market
We didn’t just throw more money into the ads; we completely redesigned how their budgets worked across the globe. Because global e-commerce means managing real-world hurdles that can’t be predicted, we broke the expansion down into phases, starting with a total overhaul of their search presence before stepping into social media advertising.
Restructure Google Ads: Performance Max + Search (Jan 2024)
We started by deploying a strategy using Performance Max (PMax) to handle the visual side (putting the product front and center where visual buyers could see them) alongside highly targeted Search Campaigns to capture high-intent buyers looking for exact solutions.
Expand into Meta Social Ads (Nov 2024)
Once the Google foundation was set, the client extended their trust to us to handle their social ads. We launched targeted campaigns from scratch, beginning in Australia before expanding to the US and UK. We built up pixel data and migrated standard setups into dedicated Sales Goal Campaigns.
Consolidate audiences: warm + hot into unified sales funnels
Instead of fracturing the budget across too many tiny retargeting pools on social, we combined warm and hot audiences. This gave the ad platforms more data to find buyers, lowered ad fatigue, and pushed the return on investment through the roof.
Continuous optimisation: seasonal budget management
We actively manage the accounts consistently; tweaking search keywords, incrementally adjusting budgets to follow natural seasonal demand patterns, and monitoring international performance independently per market. No “set and forget.” This constant attention is what compounded the results over time.
03 – The results
Numbers that tell the story
$1.6M+
Annualised revenue run rate from ad channels alone
6.6x
Social ROAS achieved in 2026 YTD (up from 2.6× in 2024)
+10%
Year-on-year revenue growth in 2026 (Jan–May vs same period 2025)
5.5x
Google Ads ROI (2026 YTD) — maintained efficiently across scale
3
International markets live and profitable: AU, US, UK
$493K
Revenue in just 5 months of 2026, already tracking towards $1M+ year
| Metric | 2024 (12 months) | 2025 (12 months) | 2026 YTD (5 months) |
| Total Sales (On Google and Social Ads solely) | $551,073.99 (12 months) | $1,108,373.09 (12 months) | $493,050.14 (5 months) |
| Google Ads ROI | 6.5 (12 months) | 5.8 (12 months) | 5.5 (5 months) |
| Social Ads ROI | 2.6 (12 months) | 4.8 (12 months) | 6.6 (5 months) |
“We’ve had a great experience working with Daisy Digital for our social media and online marketing. Their team is professional, responsive, and genuinely invested in helping our business grow. The strategies they’ve implemented have improved our online presence and engagement, and they make the whole process straightforward and stress-free. Highly recommended for any business looking to strengthen its digital marketing. Thanks Tayla, Sarah and the Team”
01 – The big picture
Scale doesn’t always require a bigger budget
Scaling a brand globally doesn’t require a multi-million dollar budget. Quite often, you don’t need a bigger budget at all; you just need a better setup.
By treating each country as its own unique market, transitioning generic engagement ads into direct sales goals, and keeping a watchful, daily eye on budget efficiency, we turned an international ad account into a structured, highly predictable, global sales machine. We took the stress of marketing entirely off the client’s plate, allowing them to focus on manufacturing, logistics, and enjoying the running of this iconic global brand.
More results from the Daisy Digital team
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