Advertising
E-commerce
Google Ads
Helping a florist bloom
A great florist came to us at the end of 2023 with a simple goal: they wanted to sell more flowers. They knew their website was a key part of the business, but they needed a solid plan to turn online visitors into paying customers.
13.97x
Average 2025 ROAS
Up 32%
Revenue Gorwth
9.54%
Conversion Rate
16.00x
Q1 2026 ROI Peak
01 – The challenge
Balancing peak holiday demand with structural capacity limits
Selling flowers is competitive, and everyone wants to get a piece of the action, especially around big holidays. Flowers have a short lifespan, stock is limited, transportation isn’t always easy, and they need to be arranged manually.
So as a result, even peak sales are limited based on the workers’ capacity. Our job was to create a strategy that not only captured that peak demand but also delivered consistent, profitable sales all year long.
02 – Our approach
Hyper-targeted search intent over bloated ad spend
Starting in early 2024, we got straight to work. The client didn’t have a large budget, so we had to be selective about what would work best in their unique situation. Our strategy was focused on one thing: Google Search campaigns. With Search Campaigns you can be specific with the keywords you use which can help ensure minimal budget gets wasted on clicks that are unlikely to convert.
We didn’t bother with anything else because we knew the most valuable customers were the ones actively searching for what they needed. We built our campaigns around specific searches people were making, like:
Localised Intent
Targeting high-intent phrases like “Flower delivery [City Name]” to capture immediate geographic demand.
Milestone Gifting
Capturing ready-to-buy shoppers searching for specific occasions like “Anniversary bouquet”.
Urgent Conversions
Bidding aggressively on near-me searches such as “Same-day flower delivery near me” to capture last-minute buyers.
03 – The results
Performance metrics that highlight sustained year-over-year efficiency
$76,827
Total 2025 Revenue
(Jan – Sept)
13.97x
2025 ROAS Return
For every dollar spent
Up 107%
Conversion Rate Lift
More visitors buying
759
Total purchases
Generated in 2025
16.00x
Peak Q1 2026 ROI
Sustained momentum
$28,404
Q1 2026 Value
| METRIC | 2024 (JAN – SEPT) | 2025 (JAN – SEPT) | GROWTH | Q1 2026 (Latest) |
|---|---|---|---|---|
| Total Conversion Value | $58,049 | $76,827 | Up 32% | $28,404 |
| Total Purchases | 594 | 759 | Up 28% | — |
| Money back for every dollar spent (ROAS) | 9.83x | 13.97x | Up 42% | 16.00x |
| Conversion Rate (Visitors who brought something) | 4.61% | 9.54% | Up 107% | 9.40% |
“The start of 2026 shows that the growth we saw last year wasn’t just a fluke. In the first quarter alone, we brought in $28,404 in conversion value with a massive ROI of 16. Even as we scale, the conversion rate is holding strong at 9.4%, proving the traffic we’re bringing in is exactly the right audience.”
04 – The overview
Building a reliable sales engine for sustainable forecasting
Because Q1 has been so strong, we’re now forecasting a 35-40% increase in total revenue for 2026. This isn’t just about hitting holiday peaks anymore; we’ve built a consistent sales engine that is on track to make 2026 the biggest year yet for the shop.
By keeping it simple and focusing on what works best (targeted Google Search), we helped our client see some massive wins. We didn’t just boost their sales by 32%; we made their marketing money work a lot harder, proving that a smart, focused strategy can deliver a huge return and growth year on year growth. We can’t wait to see what happens next as the business grows from here!
Let’s write your success story.
Ready to see if Google Ads is the right option to scale your business? Let’s build your consistent sales engine.