E-commerce
Google Ads
Meta Ads
Pushing year on year growth
Most seasonal businesses feel like they’re at the mercy of the calendar. You have a small window to make your money, and once that window closes (usually because of weather or stock), that’s it for the year. We started working with a client in late 2023 who had this exact problem. They had a great product, but their revenue was tied to a very specific time of year. Our goal wasn’t just to sell more during the rush, but to see if we could actually make the season longer.
$647,953
Total Revenue
Up 20%
YoY Revenue
Jump
43.8x
Google Ads
ROAS
19.1x
True Net ROI
01 – The challenge
Overcoming the revenue limitations of a compressed selling window
This business faces a massive spike in demand followed by a forced pause. Every dollar spent on marketing during that peak has to work incredibly hard.
To expand, we had to make the peak season as efficient as possible while finding customers before and after the traditional rush to smooth out the income.
02 – Our approach
Blending high-intent search with proactive audience seeding
Instead of just turning ads on when orders started coming in, we deployed a dual-channel strategy engineered to stretch the seasonal boundaries.
High-Intent Capture
We leveraged Google Search and Performance Max (P-MAX) to ensure that whenever someone was actively looking to buy, our client was the first result they saw.
Proactive Season Stretching
We used Meta ads to get in front of people before they even realised they needed the product, generating a pipeline of orders before the traditional peak arrived.
Agile Budget Scaling
In January and February, as soon as we saw the market move as summer ended, we ramped up the budget immediately to grab the volume while it was there.
03 – The results
Aggressive scaling data that proves the value of volume
$647,953
Total Scaled Revenue
Up $540k last year
+$107,729
Net Sales Growth
Pure top-line revenue added
43.8x
Google Ads ROAS
Maintained high efficiency
19.1x
True Net ROI
Accounting for all ad & mgt
fees
Up 29%
Strategic Investment
Increased spend to unlock volume
+101,850
Net Revenue Return
Extra value after scaling costs
| Metric | Jan 24 – Oct 24 | Jan 25 – Oct 25 | Growth YoY |
|---|---|---|---|
| Total Sales (Ad Revenue | $540,224 | $647,953 | Up 20% |
| Total Invesment (Ads + Mgt) | $24,997 | $32,357 | Up 29% |
| True ROI (Net Return) | 20.7x | 19.1x | Down 7.7% |
| Google Ads ROAS | 45.2x | 43.8x | Maintained |
“You’ll notice the “True ROI” dropped slightly from 20.7x to 19.1x. If you were just looking at a spreadsheet, that might look like a dip. But in the real world, it was a huge win. By spending 29% more, we were able to bring in more volume. Although the true ROI was lower the second year, the total revenue generated was an extra $101,850, making the extra investment well worth the return.”
04 – The overview
Accepting the scale trade-off to capture greater market share
If you have a business that’s working well, aggressive scaling pays off. We didn’t just boost sales; we helped this client capture a larger slice of the market by being faster and more strategic than their competitors.
Best of all, we don’t believe in charging a percentage of your spend or your profit. Our fees are fixed, so when you have a massive year like this one, you keep the rewards, not us.
Let’s write your success story.
Want to see if we can stretch your selling season and scale your revenue? Let’s talk strategy.