E-Commerce
Google Ads
Meta Ads
From hobbyist to international growth: a creative retailer’s success story
When you have a product that is truly unique, it’s easy to think the work will speak for itself. But just like all businesses, success comes from strategy. We’ve been working with a talented team in the décor industry, and the journey from steady local sales to a wider international presence has been a wild, rewarding ride
$177,838
Total 2025 Revenue
Up 61.9%
YoY Revenue Jump
13.8x
Peak NZ Social ROI
$200k+
2026 Projected Pace
01 – The challenge
Breaking through the classic growth plateau
Before we teamed up, the business was doing great work but facing that classic “plateau.” You know the one, where you’re busy, but you’re not sure if your marketing spend is actually doing its job.
They needed a strategy that didn’t just “boost posts” but actually built a scalable sales engine across both Google and Social Ads.
02 – Our approach
Securing the home market before crossing the Tasman
We started with a heavy focus on the New Zealand market, honing in on what made their audience tick. Once we found the sweet spot for their return on investment (ROI), we didn’t just sit back. In 2025, we took a big breath and expanded their reach into the Australian market.
Local Market Domination
We locked down the NZ audience first, creating a highly optimised, predictable baseline of domestic revenue.
Cross-Border Expansion
In 2025, we launched into Australia, navigating a brand new audience and higher competitive landscape.
Strategic Algorithmic Patience
We managed the “messy middle” by holding steady and letting the ad platforms optimise rather than pulling the plug when initial acquisition costs shifted.
03 – The results
Cross-border scaling that drives massive volume increases
+$177,838.42
Total 2025 Sales
Up from $109K in 2025
+67,996
Total Conversion Value Jump
13.8x
Peak NZ Social ROI
Hit in November 2025
11.3x
Late 2025 Goggle ROI
$47,519.23
Q1 2026 Sales
Jan – March performance
+48%
YTD Growth Velocity
Pacing ahead of last year
| Metric | 2024 Total | 2025 Total | 2026 (Jan – March) |
| Total Sales | $109,841.68 | $177,838.42 | $47,519.23 |
| Google Ads ROI | 7.6x | 4.5x | 5.3x |
| Social Ads ROI | 7.1x | 5.4x | 4.7x |
“If you’re looking at that 2026 Q1 figure and wondering if the momentum is holding, it absolutely is. By the end of March 2026, we’ve already cleared $47,500 in revenue. To put that in perspective, at this same point in 2025, the total was just under $32,000. We are currently pacing roughly 48% ahead of last year’s year-to-date performance and on track for a $200K conversion value year.”
04 – The overview
Embracing the data to achieve predictable scale
Don’t be afraid of a “messy” middle when scaling. When we first pushed into a new territory in early 2025, the ROI dipped slightly as the algorithms learned the new audience. We didn’t panic, we didn’t pull the plug, we adjusted the strategy, stayed the course, and saw the total revenue work itself out.
You don’t always need a bigger budget; you need a better setup and the patience to let it work. If we maintain this trajectory (and keep our eyes on those high-performing end-of-year months), 2026 is on track to be the biggest year yet for this brand. It just goes to show that once the foundations are solid, the sky is the limit.
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