Bernsport product catalogue 2026:
print advertising
Bernsport remains a large player in the New Zealand wholesale market, supplying the sports, outdoors, and fitness sectors for over 25 years. With a vast inventory spanning iconic brands like Mustad, Fishfighter, & Mirage, Bernsport requires a high-calibre technical resource to support their nationwide sales team and retail partners.
Since 2021, Daisy Digital has been the creative partner behind the Bernsport annual catalogue. The 2026 edition represents the pinnacle of this five-year partnership, showcasing a refined visual identity that reflects Bernsport’s continued growth and market dominance.
The 2026 project
The 2026 catalogue is a comprehensive 103 page publication designed for high-frequency use by sales representatives and wholesalers. The primary objective for this year’s edition was to elevate the aesthetic while managing an increasingly complex data set, particularly within the expanded and ever-evolving ranges.
The Strategy
Our long-term involvement since 2021 has allowed us to implement a sophisticated design system that we continue to refine annually:
Strategic Design Refreshes: For 2026, we introduced modernised layouts to improve readability and ensure the branding remained aligned with international partner standards.
Complex Data Management: We utilised an established icon system and technical sizing guides to present critical specifications for brands.
Optimised User Experience: The catalogue is meticulously divided into Fishing, Watersports, and Hunting/Outdoors. This structural consistency, maintained since 2021, allows long-term users to navigate the catalogue with maximum efficiency.
The outcome
The 2026 Bernsport catalogue is more than a product list; it is a vital sales tool that builds buyer confidence through clarity and visual impact. By blending high-quality imagery with precise technical data, we have ensured that customers know exactly what they are ordering before the transaction takes place.
This latest edition marks five years of successful collaboration. It stands as a testament to how a physical catalogue, when evolved with intention and design expertise, remains an indispensable asset for a leading New Zealand wholesale business.
