achieve fitness
york packaging design:
york gym ball
Achieve Fitness wanted to update the packaging of the York Fitness Gym Ball that would appeal to both men and women.
Project & Company Details
Established in 2012, Achieve Fitness grew from their sister business Bernsport when they saw the need for education alongside fitness products. They began with one simple goal – to provide the right gear for New Zealanders on their fitness journey. They first started importing, supplying and servicing fitness equipment in 1994. With just a team of 4 they worked out of double garage sized spaces in Northcote. Now they occupy warehouses the size of street blocks, with their head office and show room in Auckland and an office and dispatch centre in Dunedin.
The Outcome
Without limiting the advertising on the packaging toward specifically men or women, we designed one side of the box geared toward females with the lighter colour, and the other side to males, with the darker colour.
