Organic Social Media is a great way to promote your business and is one of the most affordable forms of online advertising. Through social media, you can connect and engage with your audience, without having to spend a penny! However, if you are trying to build a brand on social media without a defined strategy, you can wind up wasting a lot of time and effort with little to no return. Having a social media strategy in place for your business can greatly benefit your brand.

A social media strategy will help build a strong organic social presence online. When you plan out posts in advance you can get them scheduled and set. This will help you to continue posting consistently. Social media accounts that fail to post consistently will usually fail to continue growing.

By having a clearly defined social media strategy, you can save a heck of a lot of time! Getting everything together and creating some sort of a content calendar and bank of some of your favourite images or inspirational quotes, you’ll have quick access to content that you forgot you saved. 

Having a social media strategy creates direction as it identifies clear goals for you to work to achieve. 

Creating scheduled posts with defined objectives allows you to focus on the direction the business is going and gives you something to work towards. You can track your social media goals through social media analytics so you can monitor whether or not you’re meeting your goals. Tracking your progress is important to make sure your time and efforts are paying off!

With a social media plan in place, it becomes easier to stay ahead of the competition. You’ll be able to see what is working for your business and establish a distinctive look and feel for your accounts when developing your brand story and voice. This helps keep the branding consistent while providing value to your audience. With a consistent brand voice and target market, it is easier to hand off posting to other people in the business if necessary. 

There are so many benefits to creating and sticking to a social media strategy and these are just a few. 

A strategy can help to increase engagement and boost sales with organic content. Here at Daisy Digital, we offer great one on one sessions where we work together to comprise an effective and customised social media strategy that will help you to achieve your business goals! Give us a call or send us an email if you would like to learn more about our social media strategy services!