Google free shopping listings have officially launched in New Zealand! Previously the shopping tab was purely reserved for businesses using paid shopping ads through their Google Ads account, but now it is open to everyone! This is a great option for businesses to increase their chances of being seen by potential customers who are looking for their products. It is also great as a consumer perspective as it means more products are discoverable from more stores.


To opt in for Google free shopping listings follow these steps:

  1. Log into your Google Merchant Center account (or create an account).
  2. Make sure you have selected the correct property from the top selection bar.
  3. Select growth on the left-hand menu.
  4. Select manage programs.
  5. You will see a range of cards. Find the “free product listings” card and select enable. If you are an existing Google Merchant Center user, this may already be enabled.


And voila! Your products will now be listed under the shopping tab on Google. If you are a paid Google Shopping Ads user, your products will still be listed above any of the free listings. If you have any questions, don’t hesitate to contact us!