You’ve completed your contract and now we get to move on to the exciting part of the project, the design!

Before we start to design your beautiful logo, website or other design projects, we need to collect a Mood Board or group of ideas and visual concepts to better understand what it is exactly that you like.

A mood board allows you to collect thoughts, ideas, colour schemes and moods in one place and define a coherent design concept without the risk of losing sight of the bigger picture. While you can verbally communicate your concept, the clearest way to communicate your ideas is to visually present them. It helps both our designers and you!

We will take you through how to create a mood board and how to share it with us to make collaboration as easy as possible.

You can use several different platforms to create your mood board such as Canva, or other design programs, but our favourite and most preferred is Pinterest!

Create your Pinterest Mood Board
With Pinterest, you can easily create a board of saved “pins” (or images). Pinterest can help you grab things you like that you find online and organise them into one place. The idea is to collect photos and items that inspire you and visualise the colours, elements and style you’d like incorporated into your design.

Here are a few examples of mood boards…

STEP 1: Join, or sign in to your Pinterest account by visiting With Pinterest you can save images that you find within Pinterest and outside (anywhere on the web!). For images you find outside of Pinterest, you can download a “pin it” extension/ button in your browser. This will allow you to “pin” elements onto your board.

STEP 2: Create a Pinterest board. Click on your name on the top right corner of your page to open your profile and you’ll be taken to your boards. Use the “+” button at the right side of the screen, select board, name your board and add details. Once created your board will be ready for you to add ideas to it! For more information check out:

*Question! How much should I be pinning?
It is entirely up to you. It’s similar to “how long is a piece of string?” It totally depends on the specific project itself. Sometimes less is more but then you also want to make sure that you have enough visual imagery to create a clear understanding. Whatever inspires you and relates to the identity of your brand can be added to your board. You’ll soon find the possibilities are endless, so have fun with it! Make sure you have a colour palette and some images that represent your brand. Fonts and typography are great to add and even adjectives that describe the style. Start with a single design element, add more one at a time, and before you know it, you’ll have a complete mood board and be well on your way to a fully developed design plan!

STEP 3: Next you want to make sure you invite Daisy Digital to Collaborate or you can share your board. There are two ways to do this.

  • Simply click the “+” button next to your name at the top of the page of the board you created and search for Daisy Digital Marketing. Then hit “Invite”. You can also copy the link if you’d like and put it into an email to send to, but this is easier 😉
  • Or click the three dots “…” next to the name of the board at the top of the page and click “share”. Then enter either Daisy Digital Marketing or our email (

Easy as pie!

From here, we will have a visual plan and ready-made roadmap for your design, speeding up the workflow with the collection of your visual images. Don’t stress! Add in graphic elements and build on it as you go! If you have any questions or issues accessing the Pinterest platform or creating your own board please let us know so we can assist you ASAP. Happy Pinning!